4 Things to know before investing in real estate business (condo) Real Estate business can be lucrative, but to succeed, we must know what a real estate business is. In simple words, it is a business involving either land or properties or both. This type of business requires tons of capital and is very hard to start. But if you do things right and know that it involves money, the gain is undoubtedly immense. Here are the things you should know before engaging/investing in the real estate business. 1. Determine who your target audience is. The area where you can determine your target audience is essential in choosing an investment property. Each location has its market. For example, if you purchase a condo unit in the Cebu business district, your target market may be ex-pats or help desk agents. In contrast, if you buy a condo unit in Davao City residential neighborhood, your target market may be families with children or young couples. The location of your property is essentia